pros: more than i can remember. here's a sampler: will adequately light the exterior of a house-size building, in total darkness, with camera handheld at a distance of 220'; goes a long time on one set of batteries (plus takes a battery pack if you need quicker recharge and literally hundreds of shots); has a focusable beam; has AF-assist; has extensive controls; swivels nearly 360°while tilting 90° or more (slightly down from horizontal); weatherproofing and solid design for longevity and less concern about where you use it; makes bounce-flash a real tool in your aresenal, rather than something you're taught about but never actually accomplish; proper (and easy) use results in photos that look great, not "flashed"
cons: swivel has end-limits (rather than allowing full spin); extensive controls would probably prove frustrating and overkill for all but a few users (luckily once you make some initial settings you can just leave them alone until you want to try something fancy)
other thoughts: pricey, sure, but quite worth it. if your canon doesn't have an onboard flash (or worse, has one), this really will prove an often-used tool. get it, use it, enjoy it; also you can purchase an e-TTL cable that allows the flash to be mounted (or held) truly off-camera for complete autonomyGet more detail about Canon Speedlite 580EX II Flash for Canon EOS Digital SLR Cameras.
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